Take care of the small stuff
In 2019, there is no reason to neglect the small items that impact search engine rankings. Though they’ll never compare to the impact of content, content headers, and backlinks, they still get a lot of play. Consider:
Page load speed
Image file names and alt text
Internal links
Mobile friendliness
Structured markup (i.e., org)
User engagement based on quality content and exceptional design
I like how Neil Patel emphasizes that Google can look at an array of metrics like how long people spend on your website compared to other websites and whether users quickly leave your website and return to Google.
“If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users,” Neil writes in How Digital Marketing Will Change in 2019.
How will you survive SEO in 2019? Modify content already in place and be strategic as you create new content that you expect to perform on search engines. What kind of cards have you earned for the next poker game?
I like how Neil Patel emphasizes that Google can look at an array of metrics like how long people spend on your website compared to other websites and whether users quickly leave your website and return to Google.
“If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users,” Neil writes in How Digital Marketing Will Change in 2019.
How will you survive SEO in 2019? Modify content already in place and be strategic as you create new content that you expect to perform on search engines. What kind of cards have you earned for the next poker game?
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