Selling old clothes on Ebay is a side hustle that I’ve used to pay many a bill, fund many a holiday and put many an otherwise lost pound back into my own pocket. They say that one man’s trash is another man’s treasure and over the past few years, I’ve realised that never has an old saying been more true. Given that last Christmas, the average Brit carried £636 in credit card debt into the new year, now’s a pretty good time to start thinking about trading in the unloved items in the back of your wardrobe for a tidy little sum of cash. Because what’s more appealing? Hanging on to those jeans that you know you’ll never wear again, or starting 2018 with less of a financial hangover? Ebay gives its users 20 free listings per month, so armed only with the contents of our wardrobe, we can be off to the races with a mini online empire in hardly any time at all. Here’s how to make the best possible use of those listings… Don’t just assume that an auction is the way to go There’s a ton of advice that will have you believe that the quickest way to eBay riches is to start all your auctions at 99p. The thinking goes that it’ll gain a load of interest in the first few days when people can’t quite believe you’re offering such a bargain then, by the time the price starts to creep up, a load of people have convinced themselves that they can’t live without your item, and a frenzied bidding war ensues. It’s a nice idea, but I’ve found that it rarely works out like that. After I ended up selling a beautiful coat for £1.50 that I’d hoped to get at least £50 for, I started giving auctions a wide berth in favour of Buy It Now listings. These let you state the exact price that you want, and your buyer can take it there and then, or leave it. If you want to make sure that you’re not letting your clothes sell for peanuts, stick with Buy It Now. Know the value of your items before you list them Just because you paid £90 for that River Island coat and it’s never been worn, it doesn’t necessarily mean that you can expect to get anywhere near the same amount when you sell it. You might get £20, or you might hit lucky and realise you’ve got a sold out item that some celebrity was spotted in, driving the value up to ridiculous levels. Ebay is a little economy in its own right and there are trends and supply and demand factors unique to the platform that will ultimately determine how much cash you stand to make. The good news here though is that you don’t have to play a guessing game. You can use the site’s advanced search function to check out sold listings, and work out exactly how much similar items have sold for, and how regularly, over any given time-frame. This gives you a load of insight into what price you should ask for, and how long you can expect to wait for it to sell. Carefully craft your titles so you get your items in front of people who want to buy them The title that you choose when you’re creating your listing is what will determine whether it’s going to get seen by the people who are on Ebay searching for exactly what you’ve got. So this isn’t something that you want to be slacking with. Now’s the time to reverse engineer that search process, and give some thought to exactly what your buyers will be typing into the search box. Are they looking for a ‘lovely party frock’, or a ‘Monsoon Size 12 Evening Occasion Dress – Gold Sequin Detail’? Probably the latter. Equally, if a blazer you’re selling could also be described as a jacket, stick that in the title too. Be descriptive and make sure that you’re covering the brand, size, style, colour, and any other seasonal trends that might be getting searched for. You’ve got 80 characters to play with, so use them wisely. Take decent photos Some great pictures let your buyers know exactly what to expect, and they can give you the edge over other people trying to sell the same item. Ebay lets you include up to 12 pictures for free in each listing so make the most of them. I typically take shots from the front, back, and sides, I zoom in for close-ups of any special detailing like buttons, and I include a picture of the inside labels. You don’t need amazing photography skills or any special equipment – an iPhone will do the job – but do take a little time to make sure your snaps really showcase what you’re selling. Natural lighting usually works best, and get rid of any background clutter. I honest-to-God once saw a dress that was advertised as being from a ‘smoke and pet free home’, and there was a cat and a packet of fags in the background of the picture.
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