how to Finding Ecommerce Products

Finding Ecommerce Products

If you’re totally new to the world of ecommerce you might be wondering just what exactly you should be selling. In fact, getting stuck on this is a big reason why people never take the plunge in starting their own ecommerce businesses. In actuality, you have to be strategic in identifying a set of products or a niche that trendy, or not so easy to find in stores or on popular ecommerce websites like Amazon. That’s why going the generic route and opting to sell books or jewelry will likely lead to a dead end. There are already lots of major players out there meeting those demands.

Instead, you’ll want to go with more specific items that appeal to a particular audience. We suggest starting by making a list of potential products you might like to sell in your store. Think about things that you, your friends, coworkers, or family would be interested in. Also explore social selling sites like Pinterest, Etsy, or even Instagram for more input on what to sell.

There really is inspiration everywhere once you start looking, and you can always verify whether your product ideas are any good by searching for them on Google trends. For more specific information about how to decide what to sell, check out this step-by-step guide.

At this point, you might also be wondering how exactly to source your products, and that’s where dropshipping might come in as a viable option for your ecommerce business plan.

Dropshipping is an increasingly popular business model among entrepreneurs because it has substantially lower upfront investment costs and is generally a lower risk alternative to more traditional ecommerce business models that require you to find suppliers and stock inventory yourself.

It works like this: you find suppliers of products you’d like to sell on an ecommerce marketplace like Oberlo, and then you import those items into your store. When a customer purchases one of those items, you then place the order with one of our exceptional suppliers, and they ship the item directly to the customer. This way you never have to handle merchandise and can swap out products to stay on top of current trends with greater ease.

Apps like Oberlo automate a lot of the process for you. This way you’ll have more time to focus on things that will help you to scale your business, like coming up with a great ecommerce marketing strategy.